Is mental accounting of farm produce associated with more consumption of own-produced food?

文献类型： 外文期刊

第一作者： Huang, Jiaqi

作者： Huang, Jiaqi;Nie, Fengying;Huang, Jiaqi;Antonides, Gerrit

作者机构：

关键词： Mental accounting; Food consumption; Own-produced food; Smallholder farm households

期刊名称：JOURNAL OF BEHAVIORAL AND EXPERIMENTAL ECONOMICS （ 影响因子：1.6； 五年影响因子：2.0 ）

ISSN： 2214-8043

年卷期： 2020 年 88 卷

页码：

收录情况： SCI

摘要： This study examines whether mental accounting theory is applicable to consumption of own-produced food of smallholder farm households. We are motivated by the farm household's procedure of allocating own-produced food, and some evidence of inflexible use of own-produced food reserve. Using hypothetical scenarios of food reserve and consumption, we find that smallholder farm households show evidence of having a mental budget for own-produced food for self-consumption, tracking their consumption against the budget, and compensating for earlier over- or underconsumption. A substantial number of people used the reserve of their own produced food, exceeding their consumption needs, as their mental budget to guide their consumption, leading to an outcome of overconsumption of own produce. Furthermore, we explored factors of mental accounting and proposed policy implications of the study.

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