FARMERS WILLINGNESS TO PURCHASE AGRICULTURAL INFORMATION

文献类型： 外文期刊

第一作者： Zheng, Xiaoping

作者： Zheng, Xiaoping;Tian, Dong;Vlad, L. B.;Antohi, V. M.;Liu, Zhanhu

作者机构：

关键词： farmer;agricultural information;purchase;determinants;logistic regression

期刊名称：JOURNAL OF ENVIRONMENTAL PROTECTION AND ECOLOGY （ 影响因子：0.577； 五年影响因子：0.598 ）

ISSN： 1311-5065

年卷期： 2014 年 15 卷 2 期

页码：

收录情况： SCI

摘要： Nowadays, agricultural information plays a significant role for the development of the agriculture. The Chinese Government invested in rural information services and agricultural information systems, but the rate of the information used by the farmers is reduced. Therefore, it is necessary to treat agricultural information as a commodity in a market-oriented way. This research aims to investigate the determinants of farmers willingness to purchase agricultural information in China. For this purpose, were conducted interviews with 417 farmers located in 16 provinces from China. A logistic regression was used to investigate the determinants. The results indicate that income, production purpose, risk bearing capacity, perceived usefulness, perceived ease of use and demonstration effect have a positive influence on farmers agricultural information purchase intention.

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