Willingness-to-accept and purchase genetically modified rice with high folate content in Shanxi Province, China

文献类型： 外文期刊

第一作者： De Steur, H.

作者： De Steur, H.;Gellynck, X.;Viaene, J.;Storozhenko, S.;Van Der Straeten, D.;Liqun, G.;Lambert, W.

作者机构：

关键词： Acceptance;Purchase intention;Genetically modified rice;China

期刊名称：APPETITE （ 影响因子：3.868； 五年影响因子：4.726 ）

ISSN： 0195-6663

年卷期： 2010 年 54 卷 1 期

页码：

收录情况： SCI

摘要： Neural-tube defects (NTDs) are considered to be the most common congenital malformations. As Shanxi Province, a poor region in the North of China, has one of the highest reported prevalence rates of NTDs in the world, folate fortification of rice is an excellent alternative to low intake of folate acid pills in this region. This paper investigates the relations between socio-demographic indicators, consumer characteristics (knowledge, consumer perceptions oil benefits, risks, safety and price), willingness-to-accept and willingness-to-pay genetically modified (GM) rice. The consumer survey compromises 944 face-to-face interviews with rice consumers in Shanxi Province, China. Multivariate analyses consist of multinomial logistic regression and multiple regression. The results indicate that consumers generally are willing-to-accept GM rice, with an acceptance rate of 62.2%. Acceptance is influenced by objective knowledge and consumers' perceptions on benefits and risks. Willingness-to-pay GM rice is influenced by objective knowledge, risk perception and acceptance. Communication towards the use of GM rice Should target mainly improving knowledge and consumers' perceptions oil high-risk groups Within Shanxi Province, in particular low educated women. (C) 2009 Elsevier Ltd, All rights reserved.

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