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期刊名称

management science(1)

关键词

advertising; behavior-based marketing; customer relationship management; behavior-based pricing; marketing; promotion; advertising and media; marketing analytics(1)

作者

Shen, Qiaowei AND Villas-Boas, J. Miguel(0)

机构

peking univ, guanghua sch management, beijing 100871, peoples r china(1)
univ calif berkeley, haas sch business, berkeley, ca 94720 usa(1)

年份

2018(1)

科研产出

条件:

资源类型: 外文期刊

作者:Shen, Qiaowei(精确检索)

作者:Villas-Boas, J. Miguel(精确检索)

排序方式：

1Behavior-Based Advertising

作者： Shen, Qiaowei; Villas-Boas, J. Miguel; SCI

机构： Peking Univ, Guanghua Sch Management, Beijing 100871, Peoples R China; Univ Calif Berkeley, Haas Sch Business, Berkeley, CA 94720 USA;

来源：MANAGEMENT SCIENCE

关键词： advertising; behavior-based marketing; customer relationship management; behavior-based pricing; marketing; promotion; advertising and media; marketing analytics

年份：2018