Consumers' Preferences for Apple Production Attributes: Results of a Choice Experiment

文献类型: 外文期刊

第一作者: Qu, Ruopin

作者: Qu, Ruopin;Chen, Jing;Li, Wenjing;Jin, Shan;Jones, Glyn D.;Frewer, Lynn J.;Li, Wenjing;Jones, Glyn D.;Li, Wenjing

作者机构:

关键词: choice experiment; food traceability; apples; random parameter logit; latent class model; Chinese consumers

期刊名称:FOODS ( 影响因子:5.2; 五年影响因子:5.5 )

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年卷期: 2023 年 12 卷 9 期

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收录情况: SCI

摘要: Various food safety and environmental problems in China have raised consumer awareness of food safety issues and negative environmental impacts in various supply chains. This research assessed consumer preferences and willingness to pay (WTP) for food safety and ecosystem delivery attributes associated with apples, demonstrated through the application of different traceability systems. Research participants were recruited in Beijing (N = 384) and Shanghai (N = 320). Choice experiment methodology was applied. The data were analyzed using conditional logit, random parameter logit, and latent class models; the results indicated significant consumer preferences for traceability information, including in relation to lower pesticide usage and application of organic fertilizer during primary production. The results also indicated that participants in this research had a significant willingness-to-pay premium for apple products that had production information traceability, had reduced pesticide use, and were grown with organic fertilizers. The models demonstrated heterogeneous preferences among participants such that consumers could be divided into three classes: non-price-sensitive (53.5%), pesticide-sensitive (21.7%), and price-sensitive (24.8%).

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