Digital Technologies Adoption and Economic Benefits in Agriculture: A Mixed-Methods Approach

文献类型： 外文期刊

第一作者： Geng, Wenxuan

作者： Geng, Wenxuan;Liu, Liping;Zhao, Junye;Kang, Xiaoru;Wang, Wenliang

作者机构：

关键词： digital technology adoption; adoption intensity; growers; economic benefits; mixed methods

期刊名称：SUSTAINABILITY （ 影响因子：3.3； 五年影响因子：3.6 ）

ISSN：

年卷期： 2024 年 16 卷 11 期

页码：

收录情况： SCI

摘要： Governments globally aim to boost productivity and enhance farmers' livelihoods, addressing challenges like climate change, food security, and labor shortages through digital technologies. However, adoption rates in developing countries remain low due to uncertainties regarding expected returns and obstacles stemming from subjective and objective factors among farmers. This study takes China as a case study to examine the internal and external factors influencing growers' adoption intensity of digital technology and its impact on enhancing economic benefits, aiming to provide valuable insights for the promotion of digital technology in other countries and regions. This study employs a mixed-methods approach, integrating qualitative and quantitative methodologies, utilizing data from Shandong and Liaoning provinces. The findings underscore the significant role of growers' knowledge, technology compatibility, government support, and competitive pressure in driving the adoption of digital technology among growers, with male growers and those managing larger cultivation areas demonstrating higher adoption intensity. Digital technologies can enhance growers' economic benefits by reducing labor and input costs, increasing yields, and improving quality, with a 30.4% increase in economic benefits for each unit increase in adoption intensity of digital technologies. Technology promoters can use these findings to enhance growers' awareness, highlight the practical benefits, and offer agricultural socialized services to promote digital technology adoption.

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