The effect of customer satisfaction on floral product purchase behavior, evidence from Shanghai, China
文献类型： 外文期刊
作者： Wang, Shanshan 1 ; Chen, Tinggui 1 ; Wang, Chan 1 ; Liu, Zengjin 2 ; Jia, Lei 2 ; Zhao, Xintong 3 ;
作者机构： 1.Shanghai Ocean Univ, Coll Econ & Management, Shanghai 201306, Peoples R China
2.Shanghai Acad Agr Sci, Inst Agr Sci & Technol Informat, Shanghai 201403, Peoples R China
3.Tohoku Univ, Grad Sch Agr Sci Grad, Sendai 9800845, Japan
期刊名称：SCIENTIFIC REPORTS （ 影响因子：4.6； 五年影响因子：4.9 ）
ISSN： 2045-2322
年卷期： 2023 年 13 卷 1 期
页码：
收录情况： SCI
摘要： China's flower industry is developing rapidly, and the size of the retail market is increasing year by year. Studying the factors influencing residents' flower purchasing behavior and understanding their flower needs can help promote the sustainable development of the flower industry. Based on customer satisfaction theory, this paper uses 838 consumer research questionnaires from 15 districts in Shanghai to analyze the influence of customer satisfaction on residents' flower purchasing behavior by conducting a binary logit model and to investigate the moderating effect of flower purchasing purpose on the influence of satisfaction. The results show that price satisfaction and satisfaction with promotional methods have a significant negative effect on flower purchasing behavior, service satisfaction has a significant positive effect on purchasing behavior, and different customer purchase purposes lead to different intensities of the effect of satisfaction on purchasing behavior. According to the conclusion of the study, three countermeasures are proposed: to popularize the knowledge of flower culture, guide the concept of flower consumption, and promote the transformation of flower consumption to daily consumption; to conduct regular research on consumers by flower merchants to clarify consumers' needs and improve their satisfaction; to clarify consumers' purchase intention, increase the investment in the research and development and cultivation of flower products, and improve the supply level of flowers.
- 相关文献
作者其他论文 更多>>
-
Electron beam irradiation maintains postharvest quality of Actinidia arguta by regulating the cell wall, starch degradation, and antioxidant capacity
作者：Zheng, Qi;Tian, Wenhui;Chen, Zhijun;Wang, Haihong;Yue, Ling;Yan, Weiqiang;Qi, Wenyuan;Zhang, Ci;Kong, Qiulian;Zheng, Qi;Tian, Wenhui;Chen, Zhijun;Yue, Ling;Yan, Weiqiang;Qi, Wenyuan;Zhang, Ci;Kong, Qiulian;Wang, Shanshan;Xu, Xiaoyan
关键词：Actinidia arguta; Antioxidant capacity; Cell wall degradation; Electron beam irradiation; Fruit softening; Starch degradation
-
African swine fever, consumer confidence and pork consumption behaviours in China: a case study in Shanghai
作者：Liu, Zengjin;Zhu, Zheyi;Ning, Ke;Wu, Ziping
关键词：African swine fever; Pork consumption; Consumer confidence (CC); Heteroskedastic ordered probit model
-
An investigation of consumer willingness to pay for traceable pork accompanied by supplementary quality assurance information
作者：Liu, Zengjin;Li, Caixia;Fan, Tingting;Wang, Shanshan
关键词：credit traceability; contingent valuation method; binary logit model; willingness to pay; agricultural products
-
Efficacy of China's low-carbon agricultural pilot policy: a company-farmer analysis from the middle and lower yangtze river basin, China
作者：Jia, Lei;Meng, Yuan;Liang, Hanzhong
关键词：low-carbon agricultural pilot policy; environmental expenditures; farmers' net income; propensity score matching -difference in differences; China's agriculture and food industries; policy-implementation gap
-
Using GC-IMS and FTIR to investigate the effect of ionizing radiation on volatile compounds and hydrogen bonding of strong-flavor baijiu
作者：Zheng, Qi;Tian, Wenhui;Kong, Qiulian;Yue, Ling;Yan, Weiqiang;Zhang, Yi;Chen, Zhijun;Zheng, Qi;Tian, Wenhui;Kong, Qiulian;Yue, Ling;Yan, Weiqiang;Nong, Lang;Chen, Zhijun;Wang, Shanshan;Xu, Xiaoyan;Liu, Xiaoli
关键词：Hydrogen bonding; Ionizing radiation; Strong-flavor baijiu; Volatile compounds; Sensory evaluation
-
The influence of traceability label trust on consumers' traceability pork purchasing behavior: Based on the moderating effect of food safety identification
作者：Liu, Zengjin;Yu, Meilian;Yu, Zhuo;Zhao, Jing;Han, Xibing;Geng, Ning;Li, Caixia
关键词：
-
Food system under COVID-19 lockdown in Shanghai: problems and countermeasures
作者：Han, Shuyu;Fuyuki, Katsuhito;Imoto, Tomoko;Zhao, Xintong;Jia, Lei;Liu, Zengjin
关键词：COVID-19 pandemic; lockdown; food system; food security; urban
