Trust in nutrition, subjective norms and urban consumers' purchase behavior of quinoa products: explanation based on preference heterogeneity
文献类型： 外文期刊
作者： Wang, Chan 1 ; Fu, Xiaoyan 2 ; Li, Caixia 1 ; Liu, Zengjin 1 ; Wang, Shanshan 3 ; Chen, Tinggui 3 ; Jia, Lei 1 ;
作者机构： 1.Shanghai Acad Agr Sci, Inst Informat Agr Sci & Technol, Shanghai, Peoples R China
2.Shanghai Acad Agr Sci, Biotechnol Res Inst, Shanghai Key Lab Agr Genet & Breeding, Shanghai, Peoples R China
3.Shanghai Ocean Univ, Coll Econ & Management, Shanghai, Peoples R China
关键词： trust in nutrition; subjective norms; quinoa; purchase behavior; moderating effect
期刊名称：FRONTIERS IN NUTRITION （ 影响因子：5.1； 五年影响因子：5.4 ）
ISSN： 2296-861X
年卷期： 2024 年 11 卷
页码：
收录情况： SCI
摘要： Introduction With the increase of disposable income and the awakening of health consciousness of Chinese residents, higher requirements have been put forward for the nutritional value of food. To meet the market demand and promote the high-quality development of the whole quinoa industry chain, this study aimed to analyze the purchase behavior of quinoa from the aspects of nutritional trust and subjective norms.Methods Based on 1,078 micro-survey data from 16 administrative districts in Shanghai, this paper empirically examined the influence of trust in nutrition and subjective norms on consumers' purchase behavior and willingness to pay of quinoa products, and further investigated the moderating effect of preference heterogeneity.Results Results show that 38.22% of respondents have purchased quinoa products. Trust in nutrition and subjective norms can not only promote their purchasing behavior, but also improve consumers' willingness to pay for quinoa products. The analysis of the moderating effect shows that both the purchase behavior and the willingness to pay are affected by the preference heterogeneity, and the cognitive preference will weaken the positive influence of subjective norms on the purchase behavior, while the nutritional preference of consumers can strengthen the positive influence of trust in nutrition on the willingness to pay.Discussion Therefore, this paper suggests that strengthens research and development of products market oriented, implements certification and labeling schemes for nutrition and other properties of products, intensifies publicity and promotion of products to enhancing consumers' awareness of healthy diet.
- 相关文献
作者其他论文 更多>>
-
Electron beam irradiation maintains postharvest quality of Actinidia arguta by regulating the cell wall, starch degradation, and antioxidant capacity
作者：Zheng, Qi;Tian, Wenhui;Chen, Zhijun;Wang, Haihong;Yue, Ling;Yan, Weiqiang;Qi, Wenyuan;Zhang, Ci;Kong, Qiulian;Zheng, Qi;Tian, Wenhui;Chen, Zhijun;Yue, Ling;Yan, Weiqiang;Qi, Wenyuan;Zhang, Ci;Kong, Qiulian;Wang, Shanshan;Xu, Xiaoyan
关键词：Actinidia arguta; Antioxidant capacity; Cell wall degradation; Electron beam irradiation; Fruit softening; Starch degradation
-
African swine fever, consumer confidence and pork consumption behaviours in China: a case study in Shanghai
作者：Liu, Zengjin;Zhu, Zheyi;Ning, Ke;Wu, Ziping
关键词：African swine fever; Pork consumption; Consumer confidence (CC); Heteroskedastic ordered probit model
-
An investigation of consumer willingness to pay for traceable pork accompanied by supplementary quality assurance information
作者：Liu, Zengjin;Li, Caixia;Fan, Tingting;Wang, Shanshan
关键词：credit traceability; contingent valuation method; binary logit model; willingness to pay; agricultural products
-
Efficacy of China's low-carbon agricultural pilot policy: a company-farmer analysis from the middle and lower yangtze river basin, China
作者：Jia, Lei;Meng, Yuan;Liang, Hanzhong
关键词：low-carbon agricultural pilot policy; environmental expenditures; farmers' net income; propensity score matching -difference in differences; China's agriculture and food industries; policy-implementation gap
-
Using GC-IMS and FTIR to investigate the effect of ionizing radiation on volatile compounds and hydrogen bonding of strong-flavor baijiu
作者：Zheng, Qi;Tian, Wenhui;Kong, Qiulian;Yue, Ling;Yan, Weiqiang;Zhang, Yi;Chen, Zhijun;Zheng, Qi;Tian, Wenhui;Kong, Qiulian;Yue, Ling;Yan, Weiqiang;Nong, Lang;Chen, Zhijun;Wang, Shanshan;Xu, Xiaoyan;Liu, Xiaoli
关键词：Hydrogen bonding; Ionizing radiation; Strong-flavor baijiu; Volatile compounds; Sensory evaluation
-
The influence of traceability label trust on consumers' traceability pork purchasing behavior: Based on the moderating effect of food safety identification
作者：Liu, Zengjin;Yu, Meilian;Yu, Zhuo;Zhao, Jing;Han, Xibing;Geng, Ning;Li, Caixia
关键词：
-
Food system under COVID-19 lockdown in Shanghai: problems and countermeasures
作者：Han, Shuyu;Fuyuki, Katsuhito;Imoto, Tomoko;Zhao, Xintong;Jia, Lei;Liu, Zengjin
关键词：COVID-19 pandemic; lockdown; food system; food security; urban
