The effects of service orientation, technology orientation and open innovation on the performance of software-intensive service businesses
文献类型： 会议论文
第一作者： Risto Rajala
作者： Risto Rajala 1 ; Mika Westerlund 2 ;
作者机构： 1.Aalto University, School of Economics
2.Aalto University, School of Economics Haas School of Business, University of California
关键词： Service orientation;technology orientation;market;open innovation;service business
会议名称： Hawaii International Conference on System Sciences (HICSS 2012)
主办单位：
页码： 1532-1541
摘要： Our analysis of data from 179 software firms reveals how they react to industry-wide shifts including increasing service-intensity, changing technologies and the growing openness of innovation. Firms' strategic responses to these shifts explain a significant amount of their business model performance. Service orientation is connected with "customer proximity" strategy, which has a greater positive effect on the firms' short-term financial performance than on market performance. Firms' engagement in open innovation fosters their "product uniformity" strategy, which influences positively on their long-haul market performance. Technological capabilities and response to technology changes drive customer- and productfocused service development. They result in positive financial and market performance effects. Firms in service industries benefit of our results in designing and managing their service business models.
分类号： N94-53
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