文献类型： 会议论文

第一作者： Erwin Halim

作者： Erwin Halim ¹ ; Marylise T. Hebrard ² ; Clalita Laurent ¹ ; Yohannes Kurniawan ¹ ;

作者机构： 1.Information Systems Department, School of Information Systems, Bina Nusantara University, Jakarta, Indonesia

2.Enterprise Law Program Study Institut Des Usages, Montpellier, France

关键词： Seminars;Bridges;Statistical analysis;Numerical analysis;Customer satisfaction;Sampling methods;Mathematical models

会议名称： International Seminar on Intelligent Technology and Its Applications

主办单位：

页码： 181-186

摘要： Internet technology in Indonesia is increasing nowadays, especially in e-commerce. With internet users in the third rank in Asia (212.35 million) [1] and the highest e-commerce usage (88.1%) percentage in the world [2]. E-marketplace, as one of the e-commerce types, is a platform that acts as a mediator or creates a bridge between sellers and buyers while doing an online transaction. Not only are physical products sold in the marketplace, but there are also digital products. Digital products are not physical but in the form of electronic. There have been many transactions on purchasing digital products in the marketplace because the price is affordable compared to other platforms. Therefore, this study will analyze the impact of customer satisfaction and customer trust on repurchase intention in purchasing digital products in the marketplace. This study used 246 respondents who have purchased a digital product through a marketplace and live around the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, Bekasi) in Indonesia in November 2021 with a purposive sampling method. Structural Equation Modelling (SEM) PLS is the statistical method to check three hypotheses with Smart PLS as a tool. This study shows that Customer Satisfaction and Customer Trust variables significantly impact Customer Loyalty, and Customer Loyalty substantially affects Repurchase Intention. Intention.

分类号： tp18-53